Marketing in Healthcare & Life Sciences
This half-day in-person training provides participants with a strong foundation in healthcare and life sciences marketing. You will gain actionable skills and strategies specifically tailored for the highly regulated, trust-based, and complex healthcare environment.
Whether you are a CEO or founder learning how to effectively position, pitch and convince investors, a MedTech startup launching a new digital health solution, a product & brand manager aiming to refine market segmentation and brand messaging, a healthcare administrator willing to enhance this service visibility and patient acquisition, a Medical Affairs & Scientific Communication Professional looking to collaborate efficiently with the marketing team, or a Sales, Business Development & commercial person to develop a more customer-centric approach; this training is for you.
Programme complet
- What is Marketing in the Healthcare & Life Sciences Sector?
- Why is it Unique?
- Regulatory Landscape and Framework in the Healthcare and Life Sciences Sector
- Targeting and Segmentation Strategies
- The Pillars of a Successful Marketing Strategy
- Digital Marketing in the Healthcare Sector
- Real-Life Case Studies