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Type
Présentiel
Niveau
Débutant
Durée
1 demi journée
Catégories
Digitalisation
Soft Skills

Marketing pour le domaine des soins de santé & sciences de la vie

Code d’identification
SK-06



This half-day in-person training provides participants with a strong foundation in healthcare and life sciences marketing. You will gain actionable skills and strategies specifically tailored for the highly regulated, trust-based, and complex healthcare environment.
Whether you are a CEO or founder learning how to effectively position, pitch and convince investors, a MedTech startup launching a new digital health solution, a product & brand manager aiming to refine market segmentation and brand messaging, a healthcare administrator willing to enhance this service visibility and patient acquisition, a Medical Affairs & Scientific Communication Professional looking to collaborate efficiently with the marketing team, or a Sales, Business Development & commercial person to develop a more customer-centric approach; this training is for you.

 

Programme complet

  • What is Marketing in the Healthcare & Life Sciences Sector?
  • Why is it Unique?
  • Regulatory Landscape and Framework in the Healthcare and Life Sciences Sector
  • Targeting and Segmentation Strategies
  • The Pillars of a Successful Marketing Strategy
  • Digital Marketing in the Healthcare Sector
  • Real-Life Case Studies